I started out by analysing the behaviour of millennials by interviewing a few. Once I got a clear view of the situation I made a value proposition canvas. In this canvas I take the gains and pains for the millennials and turn the gains in even beter gains and the pains into gains. This gave me a clear perspective of the problem and was I able to form a possible solution.
The first prototype I made was an AR application in Unity. When the user pointed their camera to a car, an autonomous car appeared on the screen and the user could interact with the onscreen car. This was a cool prototype but was developed for the wrong environment and setting. To enable each millennial to use the app I developed a second prototype.
The app now recognises toy cars and projects an autonomous car over the toy. When the user interacts with the toy or on screen information is shown about the autonomous cars technology.